Business
Marketing
In this introductory course, students will learn the principles of Marketing using real-world examples—learning what it takes to plan, launch, and market a product or service in today’s fast-paced business environment. This course covers an introduction to marketing, business-to-business marketing, services marketing, branding, social media marketing, and marketing ethics
About the course
Course Overview
In this introductory course, students will learn the principles of Marketing using real-world examples—learning what it takes to plan, launch, and market a product or service in today’s fast-paced business environment. This course covers an introduction to marketing, business-to-business marketing, services marketing, branding, social media marketing, and marketing ethics. Students will learn about marketing plans and strategies businesses use to market their products.
Textbook: Marketing - Boundless CC 4.0
By the end of the course
Learning Objectives
- Understand basic marketing principles
- Understand the strategies and planning techniques used in marketing
- Describe how marketing plans are used
- Apply course concepts to everyday life
- Learn about the ethical aspects of marketing products and services
Course contents
What You'll Study
Chapter 1: Introduction to Marketing
Chapter 2: Marketing Strategies and Planning
Chapter 3: The Marketing Environment
Chapter 4: Consumer Marketing
Chapter 5: Business-to-Business Marketing
Chapter 6: Services Marketing
Chapter 7: Global Marketing
Chapter 8: Pricing
Earn your 1.0 credit in Marketing
Accredited. Self-paced. Built for Texas students.
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Excel High School Texas is fully accredited, self-paced, and built for Texas students who want a college-ready diploma without compromise.