Business
Marketing
In this introductory course, students will learn the principles of Marketing using real-world examples—learning what it takes to plan, launch, and market a product or service in today’s fast-paced business environment. This course covers an introduction to marketing, business-to-business marketing, services marketing, branding, social media marketing, and marketing ethics
About the course
Course Overview
In this introductory course, students will learn the principles of Marketing using real-world examples—learning what it takes to plan, launch, and market a product or service in today’s fast-paced business environment. This course covers an introduction to marketing, business-to-business marketing, services marketing, branding, social media marketing, and marketing ethics. Students will learn about marketing plans and strategies businesses use to market their products.
Textbook: Marketing - Boundless CC 4.0
By the end of the course
Learning Objectives
- Understand basic marketing principles
- Understand the strategies and planning techniques used in marketing
- Describe how marketing plans are used
- Apply course concepts to everyday life
- Learn about the ethical aspects of marketing products and services
Course contents
What You'll Study
Chapter 1: Introduction to Marketing
Chapter 2: Marketing Strategies and Planning
Chapter 3: The Marketing Environment
Chapter 4: Consumer Marketing
Chapter 5: Business-to-Business Marketing
Chapter 6: Services Marketing
Chapter 7: Global Marketing
Chapter 8: Pricing
Earn your 1.0 credit in Marketing
Accredited. Self-paced. Built for Texas students.
Next step: see how this course fits into the High School diploma program, browse the full Course Catalog, or review admissions requirements.
Start this semester
Earn credit. On your schedule.
Excel High School Texas is fully accredited, self-paced, and built for Texas students who want a college-ready diploma without compromise.